The Mortgage Broking industry is a key component to GenMoney’ market implementation and presents us and mortgage brokers with a unique opportunity.
The Australian mortgage broking industry is at the forefront of Australia’s home lending. There are more than 8,000 mortgage broking firms nationally representing nearly 70% of all home loan settlements. GenRealestate invites all mortgage brokers nationally to subscribe to our Marketplace platform. We are in effect marketing both loans and land lease community homes to their customers.
Mortgage
Brokers
Gen Realesate
A commercial alignment, via a commissionable agreement, provides a national network and profile in the mortgage landscape. Our nationally networked mortgage brokers give GenRealestate early and significant market penetration.
This approach implements two very strategic initiatives:
-
National profile in the mortgage market and an introduction to our loan products
-
A national introduction to a new housing product not previously known to the mortgage broking industry
-
Educate an important sector of the housing purchase process, providing us access to the largest home buying customer base in Australia that is likely struggling to purchase a house; and finally
-
Move land lease communities into more mainstream thinking of housing nationally.
Land lease homes can effectively address the many disappointed mortgage broker customers that fail to secure a loan. It also provides mortgage brokers with an additional and very lucrative commission revenue stream from their existing data base of rejected home loan applications.